After moving from Israel to Canada as a child, Maayan spent time with her grandpa in the kitchen dreaming up surreal recipes to make meals more fantastical and transportive. This line of candy is named after her Saba, Hebrew for grandpa.

Before launching Sweet Saba in NYC in 2015, Maayan spent the previous decade as a Designer in the Lingerie industry, starting with her brand The Lake & Stars, which she co-founded in 2007 and then Fredericks of Hollywood where she was Creative Director until launching Sweet Saba.

Starting where her vision of intimates left off, Sweet Saba is a specialty line of "grown-up" candy with stories both inviting and mysterious. Emulating real objects, these poignant shapes offer a multi-sensory experience through memory, unexpected flavor, and a sense of humor.

In 2016 Sweet Saba debuted a line created exclusively for The Whitney Museum of American Art, for Holiday a customized collection for Le Bon Marché Rive Gauche in Paris, and staged a sugar installation at ArtBasel Miami

In June 2017 Maayan's had a solo show of her candy sculptures at  Furth/Yashar & Palevsky in Los Angeles.

Sweet Saba is available for Valentine's Day exclusively at Bergdorf Goodman (New York), with a collaboration at Linda's @ BG on the 4th floor.

Follow @maayan.zilberman on Instagram for updates on new locations and special events.


Founder, Sweet Saba

Photo: Steve Erle