After moving from Israel to Canada as a child, Maayan spent time with her grandpa in the kitchen dreaming up surreal recipes to make meals more fantastical and transportive. This line of candy is named after her Saba, Hebrew for grandpa.
Before launching Sweet Saba in NYC in 2015, Maayan spent the previous 15 years as a Designer and Creative Director in the Lingerie industry. Many customers already know her brand The Lake & Stars, which she co-founded in 2007.
Starting where this vision left off, Sweet Saba is a specialty line of "grown-up" candy,with stories both inviting and mysterious. Emulating real objects, these poignant shapes offer a multi-sensory experience through memory, unexpected flavor, and a sense of humor.
In November 2015, Sweet Saba launched it's first retail shop at Fort Gansevoort, where Sweet Saba created a simulated rock and crystal shop, all made of candy.
In 2016 Sweet Saba debuted a line created exclusively for The Whitney Museum of American Art, for Holiday a customized collection for Le Bon Marché Rive Gauche in Paris, and staged a candy installation at ArtBasel Miami. Follow Sweet Saba on Instagram for updates on new locations and special events.
FOUNDER, SWEET SABA