As a child Maayan spent time with her grandfather in the kitchen dreaming up surreal recipes to make meals more fantastical and transportive. This line of candy is named after her Saba, Hebrew for grandfather.
Before launching Sweet Saba in NYC in 2015, Maayan spent the previous decade as a designer and creative director in the Lingerie industry, starting with her brand The Lake & Stars, which she co-founded in 2007 and then Fredericks of Hollywood where she was hired to reimagine the heritage brand in her signature style.
Starting where her vision for intimates left off, Sweet Saba is a specialty line of "grown-up" candy with stories both inviting and mysterious. Emulating real objects, these poignant shapes offer a multi-sensory experience through memory, unexpected flavor, and a sense of humor.
In 2016 Sweet Saba debuted a line created exclusively for The Whitney Museum of American Art, for Holiday a customized collection for Le Bon Marché Rive Gauche in Paris, and staged a sugar installation at ArtBasel Miami.
In June 2017 Maayan's had a solo show of her candy sculptures at Furth/Yashar & Palevsky in Los Angeles.
Sweet Saba is available exclusively at Bergdorf Goodman (New York), with a seasonal collaboration at Linda's on the 4th floor. Maayan's most proud of the work she did in collaboration with Versace for 2018's Met Ball.
Follow @maayan.zilberman on Instagram for updates on new locations and special events, and get a peek inside her studio in her stories...
Founder, Sweet Saba
Photo: Steve Erle